Brand Partner:
Airwick
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The Essential Mist Revels Kit by Air Wick is an innovative air care solution that mists fragrant essential oils to elevate any space.
By leveraging a diverse group of creators, real-time optimization, and storytelling, the campaign demonstrated how Air Wick’s Essential Mist Revels Device can seamlessly elevate any space. This produced a highly engaging campaign that drove awareness, and showcased product versatility.
Platforms: Instagram | Tiktok | Youtube Shorts
Objective and Expectations:
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The goals and expectations for the Air Wick Essential Mist influencer campaign focused on three main objectives. First, the campaign aimed to raise awareness by showing how Essential Mist offers a top-tier fragrance experience, capturing the attention of a wide audience. Second, influencers highlighted the product’s unique features, such as its portability, ease of use, and the ambient glow that enhances any room, encouraging people to see its value. Lastly, the campaign encouraged followers to try the product for themselves, with the added incentive of its availability at major retailers like Costco, driving interest and purchases. Ultimately, the campaign aimed to boost brand visibility, engagement, and sales.
Working with BILI
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The BILI team was responsible for identifying, negotiating, and securing high-impact creators for the Air Wick campaign. The results went beyond the initial objectives, adding value by delivering 11 bonus posts and expanding the campaign's reach. As a result, our team helped generate an additional 1.3 million in creator reach, enhancing the campaign's overall performance and ensuring greater visibility across platforms.​​
Campaign Highlights
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Content Creators
