Brand Partner:
Dr. Oetker
From pizzas to puddings, from cake mixes to savoury snacks, Dr. Oetker has been bringing people together to share feel good food moments for over 130 years.
Their "Practice with a Pro" campaign is an initiative aimed at engaging consumers and promoting their Giuseppe frozen pizza brand. The campaign involves collaborating with professional athletes or celebrities to showcase the enjoyment and versatility of Giuseppe pizzas.
Platforms: Instagram, Tiktok, Facebook and X |
Objective and Expectations:
The Practice with a Pro campaign included social media promotions, contests and events to further engage the audience and generate excitement around the brand. Overall, it's a creative and interactive way for Dr. Oetker Canada to connect with pizza lovers, the community and those who love the game of hockey.
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Working with BILI:
BILI engaged it’s community of 25,000+ specialized creators to activate 5 creators including coaches, hockey players, a pro football player, and creators who love the game of hockey.
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Campaign Highlights
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Content Creators
Marlene Boss
Professional Hockey Goalie for PWHL
Gary Huang
Influencer
Andrew Harris
CFL MVP
Coach Wapps
Saroya Tinker
Former Pro Hockey Player and Sports Broadcaster
Goaltender Coach